Workflow study · Shopify

Shopify DTC: muted PDP video in 5 days

Problem

A skincare DTC brand on Shopify Dawn had strong stills but zero motion on PDP. Agency quote for 20 SKU loops was 3 weeks / ~$4k. They needed muted, autoplay-safe clips that keep packaging honest on mobile.

Workflow

1. 1. Audit PDPs

   List hero SKUs on collection pages. Note 1:1 vs 4:5 slots. Confirm theme supports muted autoplay.

2. 2. Ingest

   Paste Shopify /products/ URLs into AmazVid or upload CDN stills. Prefer white or soft scene heroes.

3. 3. Generate

   Product shot 5s (2 credits) — gentle push-in. Draft 768P; no audio. 12 heroes = 24 credits.

4. 4. QA on phone

   Pause at 0:00 vs live PDP image (muted autoplay playbook). Reject label morphs. Optional Ad creative 9:16 for Meta from same still.

5. 5. Publish

   Upload muted MP4 to product media. Keep still as primary thumbnail. Live on theme day 5.

Results

Anonymized DTC pattern. Pair with Photoroom-class stills QA upstream if packaging text is soft.

• Use case: Shopify PDP video
• Muted autoplay playbook
• Shopify DTC solution
• Shopify PDP size guide