Product Video Aspect Ratio: Amazon, Shopify, TikTok, and Meta

Product video aspect ratio mistakes waste credits and hurt CTR. This cheat sheet maps Amazon, Shopify, TikTok Shop, and Meta defaults so you export once per placement instead of stretching.

Hubs: AI product video · 9:16 ads guide · Length guide

Channel defaults (2026 starting points)

Amazon specs deep dive: listing video requirements. TikTok: TikTok Shop requirements. Shopify size: product page video size.

Why you should not “just crop later”

• Soft logos fail harder after aggressive vertical crops
• First-frame lock should happen at the ratio you ship
• Themes letterbox ugly if the master is wrong

Generate 9:16 intentionally for ads (9:16 from photos); keep a separate silent square/landscape for PDPs.

AmazVid workflow

1. Lock the listing photo as frame one
2. Choose ratio in Product shot / Ad creative / Multi-shot
3. Export silent masters for marketplaces
4. Export 9:16 cousins for feed
5. Name files `SKU_ratio_version.mp4`

URL path: turn product URL into video.

Ratio + length pairs that work

Length detail: ecommerce product video length.

QA for each ratio

• [ ] Product not cropped at edges
• [ ] On-pack text still readable
• [ ] Safe margins for UI chrome (TikTok)
• [ ] Poster frame matches buy-box colour

Credits tip

Do not render three random lengths × three ratios for every SKU. Pilot one ratio per channel, promote winners only. Credits: pricing guide.

Conclusion

Nail product video aspect ratio before you scale catalogues. Create a free AmazVid account and export the right box for each shelf.